3 stages of customers you can sell to.
The first stage is strangers.
They don't know your brand and products.
You can target them with awareness marketing campaigns using content or paid ads.
This will introduce your customers their problems and also your products as a potential solution.
Second stage is buyers.
You can target people who are ready to buy your products using conversion marketing.
This is a powerful marketing that can bring in sales easily when you do your awareness marketing right.
You can also retarget your customers until they leave or make a purchase.
Third stage is fans.
You can get repeat sales by using retention marketing. A strong loyalty program or even a referral program can help to being in more sales easily for you from your fans.
Identify which stage you are strong now and start building the rest today.
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Go for it!
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