A lot of businesses are still figuring out content strategy while the world is moving towards this new format that is going to outperform content marketing in 2025.
It's live marketing or live selling.
You will begin to notice social media platforms pushing more live content in the coming months to shape audience habits.
They want the users to stay longer on the platform and instead of relying on ads to make it profitable for them, they'll want a piece from the sale you made on live.
The businesses that will succeed in live marketing would be having a triple focus.
They'll be leveraging content, live and also paid ads.
They will use content and ads to drive traffic to their live session and sell there or generate leads.
The minimum you can do is post content regularly to promote your live and go live consistently.
Make it a priority this 2025 to give live by leveraging content.
Keep getting better.
